Why should you use a high end real estate photographer for your multi million dollar, Rancho Santa Fe home? A real estate broker in Rancho Santa Fe has clients with unrivaled success and, in some cases, fame and fortune. Notable people who have called Rancho Santa Fe home include weight loss guru Jenny Craig, Microsoft founder Bill Gates and famous entrepreneur Howard Hughes.
Even your less famous clients have high expectations. They may not have a thoroughbred ranch like Jenny Craig owned, but the roughly 6,000 acres of luxury properties in the Covenant of Rancho Santa Fe draw from the polo riding community, boating aficionados, and golfers taken by The Bridges at Rancho Santa Fe.
It’s a whole different ballgame with clientele of this caliber, and your marketing has to be first-rate in order to find those unique individuals able to handle a mortgage in the area.
The homes you sell are in the 7- and 8-digit range, so they deserve more than the average effort. You can’t offer that without a real estate photography in Rancho Santa Fe that is comprehensive and cutting-edge.
Young and old – home sellers and buyers are tech savvy, and meeting their expectations is important. Did you know that 90% of shoppers search the internet when researching new homes on the market? The bar is set high for a real estate agent in Rancho Santa Fe.
The value of the land has evolved over time. First a Mexican land grant belonging to Juan Maria Osuna in 1840, the Santa Fe Railroad thought the eucalyptus forests contained wood that was useful for railroad ties. The trees in Rancho Santa Fe weren’t strong enough after all, but slowly, the area’s definition came into view, particularly after architect Lillian Rice designed a horse-oriented community in 1922.
Real estate companies in Rancho Santa Fe aren’t all alike. And likewise, neither are real estate photographers. You want to be sure your real estate photography for marketing are the best.
Capturing the shoppers’ attention is the goal. And realtors increasingly turn to posting photos to publicize their listings. With the growing popularity of Instagram and Pinterest, social media as a marketing tool has made even more headway.