The Importance of a Professional Corporate Business Headshot. First impressions will always be important but now that we conduct so many of our initial interactions online, virtual personal branding has become as important as the firm handshake once was in introducing yourself to the world. A professional business photograph is an opportunity to portray a brand image to potential customers who aren’t just researching ‘what’ you do. They are just as interested in ‘who’ you are. Here at Michael Svoboda Elite Photography we have a portable studio that we bring to your business servicing the entire San Diego area.